Having this while on holiday and staying with some friends of mine in America. If I think about this in terms of caramel, then yes, I can really taste it. However, overall this reminds me too much of coffee. I tried adding milk, I think it added to the caramel-i-ness, but not to the anti-coffee-ness. I think it may be better with sugar, but I’m not sure.
My friends apparently like it, but it’s not quite for me. Ah well — we all have our own preferences, yes?