Appearance: warm red and brown … wood chips? ;-) Liquor: coppery red, with sedimentation – I recommend a sachet or fine mesh filter. Smell: the smell is amazing! it has a warm earthy smell with bright citrus notes. Just opening the bag and taking a whiff can make me happy. Taste: as billed, this is very similar to rooibos but with citrus notes and a slightly sweeter taste. Taken straight, I prefer honeybush to to rooibos (the more neutral flavor of rooibos works better in blends). Still, the taste is not particularly noteworthy. 6/10.