MMMMmmmmm! You know what this reminds me of? Strawberry licorice ropes! SPECIFICALLY the good ones that taste like fresh, real strawberries and sugar, NOT waxy ropes or twizzlers or red vines.
On second thought it also reminds me of strawberry shortcake with tons and tons of sugar on the strawberries and pound cake as the cake- like my Dad makes it. There are lots of pleasant associations with this tea flavor.
The red rooibos in this is quite nice- not overpoweringly earthy and just enough menthol taste to add to the candy sensation without making it seem too artificial.
Oh and thanks, SOPHIE AND LAURENT for this sample! :-)