I tried a sample of this the other day (thanks Bonnie!). I was skeptical at first because it was called genmaicha but looked like it was made with gunpowder green tea. I read the label though, and started to get excited when I saw that it was tea grown in Thailand. I’d never had a Thai-grown tea before! It looked to be about half tea and about half toasted purple sticky rice. I LOVE purple sticky rice. The fragrance is amazing.
Flavor-wise, this is NOT genmaicha, or at least not recognizably so. It’s a fairly full-bodied tea with a wonderful jasmine rice fragrance. I steeped it twice and it held up to re-steeping well. A win for creativity for sure! I don’t think I’d drink this on a daily basis, but it was fun for my tastebuds!