I drink this quite often as my cold tea during the work day. I’ve had it hot but can’t say that I am a huge fan of hot hibiscus. I usually prefer it cold. I appreciate the tartness and almost never sweeten it because of that. When I do sweeten it, it’s usually just by adding some lemonade. The hibiscus flavor is so strong that I usually use one bag for a 32 oz bottle and I’m good to go.