The smell of this tea dry is a little deceiving and it has taken me a while to appreciate it. It smells strongly of very juicy strawberries, so I expected a bold flavor to come through. It is a sencha style green, which I guess translates to delicate flavor. I have had a cherry sencha before and the cherry worked to not compete, but match the sencha in strength. I think the strawberry in this tea does the same. It is a kind of creamy tea in smoothness, so the name seems appropriate. I tried cold brewing it over the summer and it was refreshing but failed to amaze me like some other greens did when cold brewed. It seems like a more subtle tea which is rarely my thing, but I can appreciate it for what it is even if it isn’t going to get a permanent place in my cupboard.