I tried it both cold and hot and I hated both. My sister-in-law purchased it for me because I mentioned I had discovered my love for Goji Pop. Not aware I was discussing a completely different company, she purchased 200g of this for my Christmas present. I decided to at least try it multiple times maybe I would warm up to it. Nope. Down the drain it went. Then I used the left over to freshen up my shoe cupboard.