I purchased this at Whole Foods from the serve-yourself bins. It smelled really heavy in the store, which is something I love with cinnamon teas. I have to comment that this is much better as a mixer than by itself. I’m trying it with all of my heavier flavored blacks and finding really great results. It is very cinnamon forward, with notes of anise as well. I made sure to get some larger pods in here. It’s a pretty great tea if you are looking for something really heavy on the cinnamon, but isn’t really a big standout or anything special.