The problem that I find with most chai is (that I dont mix myself) is that it is not assertive enough. This one goes a step beyond assertive straight to aggressive. To love this tea, you must LOVE chai. And I do. This one is big and bold and in your face spicy – perfect for me. It is microground so you need a very fine strainer or it will be a little gritty. I am of the opinion that if you’re going to drink chai, you need to go all in and that’s what you get with this tea. It is the best chai I’ve ever had. The spice level is turned to 11. It is hot, with all of the spices nicely balanced. Too many chais rely too heavily on cinnamon. You taste all of the spices here. It brews a very dark cup and you can drink this in lieu of using an eyelash curler. I use a small amount of almond milk and a very small amount of honey in this tea. I usually prefer my tea nekkid, but this one benefits from accessories. If you don’t adore heavy spice, you will be unhappy with this tea, but if you really love chai this will make you glow. HIGHLY recommended for chai fans.