This is nice tea, but nothing special. It definitely does not live up to the delightful Upton Mao Feng Imperial though seems similar to their Jade Pekoe. It has a mild honeyed flavor, but not much smoke or deeper flavor. The leaves seem to be broken into small pieces, which I didn’t expect. I don’t catch any spice or fruit really. It is just a plain jane non-offensive tea that I probably wouldn’t have even pegged as Keemun had it not been listed on the package as that. It is not bitter, astringent or mineraly which speaks well, but probably best looked at as a bargain tea.