Hands down one of my favorite teas. The aroma is just out of this world!! You can smell hints of cocoa, vanilla and a little nuttiness too. I agree that it doesn’t taste like coffee nor will it kick my love of coffee :) I like how it gives you a good kick in the morning. On of my favorite ways to have this tea is half mate and half Dr. Tea’s Imperial Pu-Erh…..Dark, Smooth, and oh so delicious! Mix with the Pu-Erh you can get a couple good steepings before it taste like flavored hot water.