One of my favorite teas, smooth without any bitterness. It’s very mild. As with all my teas, I drink it straight, adding nothing. I don’t like sweet, sugary drinks. This tea tastes perfect the way it is. The lady at TEAVANA said I can get up to five brews within 24 hours if I rinse it with cold water before putting it in the fridge so I often do that. Usually when I start drinking this tea in the morning, I continuously drink it throughout the day. I rate it at 100% for taste but wish it had more antioxidants. In fact, that’s the reason I just bought TEAVANA’s Gyokuro Imperial. It’s healthier.