This tea can be delicious or taste bitter. The recommended time is from 2.5 to 3 minutes. I personally have brewed it for different times and I find that brewing this for 2 minutes is best because it doesnt have a strong slightly bitter taste. Yes, it is 30 seconds short of the recommended time but it makes a big difference. When I sampled this tea at a Lupicia store, they had this tea chilled like an ice tea and it was the best chilled tea ever so this tea is really good as iced tea.