I’m really not having any luck with the ATR samples. First was the So Coconut. Now with Brioche. I am so bummed because Brioche sounded so mouthwateringly enticing. Reading about this tea is what turned me on to ATR in the first place. And reviews have touted its ability to conjure images of French Patisseries. I don’t get the pastry smell everyone has been raving about in the dry leaf. All I get is plain ole black tea. I see the sliver of almonds and the safflower. Where’s the aroma and flavor? This is a fussy high maintenance tea. Steep too long you get bitter. Steep not enough you get watery. I just don’t get any flavor out of this brew. 2 teaspoons, 1.5, 1? I still don’t see myself on the streets of Paris eating croissants. Sad to say it just reminded me of Lipton. The flavor in here is very subtle, it’s like squinting to read the fine print. Milk and sweetener brings out any semblance of flavor but it’s barely there. Maybe its just my sample, maybe not, maybe I’m not doing something right. I’m on the fence giving this tea a second chance considering its price.