I ordered this tea because that is both vegan and has a non-vegan name, gives me a thrill. (I go crazy for blood oranges.) Plus, I was curious about a tea that combined cocoa and caraway. Would it taste like rye bread? The answer is no. It tastes like rich chocolate with a slight leathery smell. Like sitting in a library of leatherbound volumes and drinking a delicious cup of hot cocoa. Top marks for a delicious and creative blend!