David Goldwich, the Persuasion Doctor, is committed to helping people get what they want. A “reformed” lawyer, David teaches people how to play the negotiation game and become more assertive, compelling, and persuasive. An engaging and award-winning speaker, David uses humor and stories culled from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. In his work on persuasion, David draws from fields as diverse as psychology, law, social science, and advertising. He is the author of several books and numerous articles in his field of expertise – persuasive communications.