I don’t hate it, but I don’t think I “get it” either. Other than the smell, and instant the tea touches your tongue, this is just kind of plain to me. It steeps very quickly and fairly dark. I’m just not getting a lot of sweet potato action. Maybe regular potato, like some others have mentioned, but not so much a yummy sweet potato flavor. I drank this plain…and the flavors are changing now that the cup is cooling off. The natural sweetness is coming out. Still not a sweet potato in my book….but maybe….if you are willing yourself to taste a sweet potato, you will taste it.