You get to start enjoying this Keemun before you sip. There is a distinct honey aroma that pleases my nose mightily. It is a deep amber in the cup. This is not overly smokey, but the smoke is there in background. It is winey and full bodied with the distinct “keemun-ness” that you would expect and honey notes. I I like this especially in the afternoon and brew it frequently at work around 4 pm several times a week. I love this tea and recommend it highly.