I have to admit that I purchased a pretty large amount of this during the Teavana sale. It is now my husband’s very favorite tea. If I say I’m going to brew some he’ll sneak into the kitchen and add extra water so I’ll know he wants a cuppa too. I think that non-tea drinkers would really dislike this; mostly because of its thin viscosity (is that the right word?). It may taste really chocolaty, but the mouth feel just isn’t there. It is chocolate water and needs something more grounding. I wouldn’t be surprised if someone mixed this with a heavier black base to give it more umph. Overall really tasty and worth the price if you snagged it on sale.