Thought I’d give this a go in store today on the merit of it’s awesome dry smell. The sales clerk assured me that the coconut was not there in taste, so I bought a cup. I did not finish the cup. Got 1/3 of the way in…Couldn’t take it, even with sugar. It was just a cinnamon and hibiscus assault on my mouth. I rarely dislike a tea that strongly, but this was just a horrible mistake. One thing I do not appreciate about buying a cup in store is that you’re sort of left on your own with steep time. Mine steeped while I paid for it, etc…I like the handy little timer that you get at other stores, such as (my local!) Sawadee. Anyway, if you’re fond of cinnamon and hibiscus you might like this tea. I was overpowered.