I had my parents over for the weekend and my dad chose this as the tea he wanted to try so I had some with him as I hadn’t tried it yet either. When I took my first sip sans sweetener I told my dad I had ruined it as there wasn’t much flavour and it was a tad vegetal. But he asked to try a sip and he said he liked it so I poured both our cups. I added agave to mine as I always do and that seemed to improve the flavour. But as the cup cooled, something magical happened. This tea is amazing. It’s a very subtle flavour, I usually like mine strong, but it totally works. It’s mostly sweet with a hint of cotton candy. Love it.