It smells like caramelized vanilla and something heavy and almost coffee-like. The taste is unexpected – not sweet and soft like a typical vanilla but more… masculine, for want of a better word. Earthy? I can totally see Cocoa Puffs flavor they mention in the tasting notes, particularly in the aftertaste. I don’t get graham crackers so much as that undernote of whatever cracker-like thing Cocoa Puffs are made of. It has a hint of pu-erh sweetness to it but the vanilla tempers it, keeps it from being too strong. It is much heavier and bolder than I originally expected and I like it though the thickness of the flavor makes one cup plenty.