This tea smells just like a strawberry creamsaver candy tastes. The sweet berry scent of the steeped tea is balanced by the tart rhubarb and hibiscus tastes. It is certainly creamy. I then added a bit of sugar, which played up the strawberry part, but I think the tea was better without sweetener. I can’t get over the artificial flavor aftertaste though, it ruins this for me. I finished the tea about 15 minutes ago and the artificial taste is still lingering. I have no desire to try this iced, and would not purchase.