Free tea samples!! Just let us know what you think about this idea

Hello,
I think the longevity of your project will be determined on the quality of the product. People signing up to your subscription will already have an exisiting vendor that they favour and you’ll need to create something different. I really like the global sourcing approach and this may be a strong differential to other subscription offers. Getting tea that we have not heard of or from regions we had not previously considered would make this interesting. You may want to avoid tea where there is a high likelihood of the mediocre quality and easy comparisons to past experiences. The matcha, for example, would be a concern for me. I don’t think it will be great for your price point and would probably let you down.

Your branding is good and the packets look very good. I also saw receipes, like marinating with tea. Maybe try cocktails, baking etc. Anything like this that has a twist on tea may be of interest.

Best of luck.

Hi Rob

Thank you for taking the time to give us some feedback, for us the real experts on tea are the tea drinkers, I’m glad you like the branding, the package was very much inspired in an art museum in Houston TX where we live.

I completely agree with you on the risks of providing common tea, open for comparison. We would love to see people compare between similar teas from different regions, though. We did include matcha with our Kickstarter limited edition Energy Box, and this one we picked organic and one of the best Japanese Matcha we tasted. Low margins for us, but we didn’t want to compromise on the experience with the Energy Box.

Overall, thanks for the insightful feedback. Do you think there are any questions we left unanswered in the campaign?

Thanks again

Best!!!!!

Since there are a lot of subscription tea boxes, I think it is important to set yourself apart from the other companies. I like that you will be providing transparency on where the teas come from. This is the mark of a high quality tea, it can be tracked back to specific regions and buyers who like certain features in their tea (elevation, region, etc) can choose based on this.

I also like that you provide more (optional) information in the app.

I second the packaging comment. I like the aestetics of the packaging, and that the actual loose leaf can be seen through the front. I sometimes keep my packages unopened if I do not plan to drink them, and I like being able to see the tea through the package (or put it in a dark place for long term storage).

Overall, I think there is a lot of potential here. If I saw your individual sample packages in the store, I would probably buy them individually.

I notice on your kickstarter page that you will be doing surveys after this stage. I would be happy to participate if you would like feedback on specific aspects of tea or the company.

I love the packaging! I really appreciate the idea of encouraging tea drinkers to try new things and to make an effort to source tea globally. I’m a big fan of the app and opportunity to learn more details about the individual teas. Maybe I missed this, but I was wondering if there would be a way to purchase larger quantities of a tea that an individual particularly enjoyed. Overall, looks great and I look forward to seeing how everything evolves in the future!

I really liked the campaign, in fact I will think to join for the 3 month! I wish you the best on this endeavor

I really like the video and packaging! I like the concept too.

I would recommend focus on teas that are in season and play up the “freshly harvested” angle. I say target those folks who just drink any old tea and explain to them the benefit of knowing where their tea comes from. I think you can also play the “loose is better than bagged” angle for folks who are new to the whole thing.

I also like it when companies reward folks for involvement. Give points for reviews, social media posts, and referring friends that people can then use to spend to get a free month or an oz of tea.

Thank you all so far for your amazing recommendations this help us a lot for improvement :)