MilkT said

Upcoming Organic Milk Tea Drink(Now Live on Kickstarter!)

Hi,
I am starting an organic, all natural milk tea company that advocates a healthy lifestyle. No fake, powder stuff added to the drink. Everything is brewed from organic tea leaves and mixed with organic whole milk. Not only that, I want to bridge together two cultures with this one drink. By combining tea leaves from Asia and whole milk from local farms, we are infusing cultures with this drink. If you want to support us, we launched our Kickstarter!

Here is the link: https://www.kickstarter.com/projects/1485695407/milkt-bridging-cultures-one-drink-at-a-time
Visit us on FB! : https://www.facebook.com/drinkmilkt/
Website: www.drinkmlikt.com

21 Replies
AllanK said

Only one problem, I don’t like milk in my tea with the exception of a very smoky Lapsang Souchong and then it is not dairy milk but almond milk.

MilkT said

I understand! Many people seem to have a problem with that and I hope to change that with this drink. That was one of the problems that I had in the beginning as well, but after months of testing and researching, I think I finally found the solution!

AllanK said

I don’t drink milk not only because I prefer my tea without it I am also Lactose intolerant. You could make your tea with Lactaid milk but the taste would be different.

Arby said

I don’t use milk either. A lot of tea drinkers don’t any milk in their teas, and many of those who do use almond or soy. I’m in that boat. A dairy-free option would attract more buyers.

MilkT said

@Arby Thanks for the feedback! I would definitely keep that in mind for the future!

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How is your product different from Teas’ Tea? https://teastea.com/ It’s an Ito-En brand in the organic tea RTD category, with black, green, and chai milk tea SKUs in addition to plenty of non-milk teas.

Have you checked shipping costs for your filled bottles? I’ve seen a lot of Kickstarter projects go down in flames because of shipping costs, especially in the scale-up and urge to lessen unit cost.

AllanK said

You are not kidding about shipping costs, that is why you do not often see prepared tea outside the supermarket or Asian market. When I pay shipping costs for a puerh order from China I am paying shipping for hundreds of tea sessions. With a prepared tea it probably is twelve bottles for the same shipping cost.

@AllanK This is a bit off topic, but you made a very good point there. It never occurred to me to view shipping costs like that (in liters of prepared tea rather than grams of dry tea). I shall never look at Chinese shipping quite the same way again.

Hot Lips Soda, in Portland, can send a twelve-pack of 12-oz glass bottles to West Coasters for about $21 via FedEx Ground and $26 to the Midwest. Glass is heavy and fragile.

MilkT said

@Gingerbread Looking at Teas’ Tea website, they do not offer milk tea, but they do offer lattes, which is infused with coffee. Our drinks are curated with organic tea leaves and whole milk from Jersey Cows which give it the creamy taste.
Regarding shipping cost, I did include shipping cost for my bottles, but the pricing right now for the rewards are for early-bird backers, so they get the best deals! As the campaign goes further down the road, the reward pricing will get higher, but enough to cover shipping cost while at a discount!

Respectfully, I disagree in this case. https://teastea.com/products/latte/black-latte/nutrition. quote: “PURIFIED WATER, CANE SUGAR, SKIM MILK POWDER, BLACK TEA, NATURAL FLAVOR, ASCORBIC ACID (VITAMIN C).”

Is this from FST 160? What my group learned in FST 159 was that there are always more variables in a manufacturing process than are apparent at first glance. I was frequently annoyed that industrial machinery manufacturers had “call for quote” rather than prices listed.

MilkT said

@Gingerbread According to their ingredients, they use skim milk powder, which our drinks do not use any powder at all. We use all natural and organic product to advocate a healthy lifestyle.

AllanK said

Yes milk is healthy if you are not lactose intolerant. Do you plan to offer a variant with almond milk for those who cannot drink milk?

MilkT said

@AllanK Definitely will consider that in the future! As we grow, there will be different options to choose from to ensure that our products keep you happy! I will find a solution to create a drink that will allow those who are lactose intolerant to enjoy.

AllanK said

I just hope you don’t do what one brand we sell at work does, make a tea and soy beverage where you can’t taste the tea. It also doesn’t help that I am intolerant of Soy as well as Lactose. I prefer Almond milk as I have no nut allergies and it tastes good at least the stuff in the refrigerated isle.

MilkT said

@AllanK Our goal is to innovate drink that actually tastes good. Even if it might take a while to create such a product, we would rather have a product that takes a while to create and tastes really good than a mediocre drink that is really quick to produce but tastes terrible.

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AllanK said

If you want to make prepared teas it might be better to generally skip the milk idea and just make a variety of brewed teas. If you can do what Snapple does but make it much better with more varieties of real brewed tea I think you might be able to sell through places like where I work, BJ’s Wholesale Club. You would have to produce a big case for BJ’s though, they wouldn’t sell a six pack. The key is to make it better. Snapple claims they are made from the best stuff on the planet but the owners there must never have had real tea if they think they have the best stuff on the planet. They do make a bucket of money though and don’t even offer a really good product. In fact I am not sure there is a really good prepared tea on the US market. I think this might be a better target than milk tea. Don’t try to change the game play the game better. Also I think another key in this is not to do what many of the big companies that make prepared tea do, sweeten with high fructose corn sweetener. If this was in your tea I wouldn’t buy it for any price. I strictly buy tea made with real sugar unless I buy one that is unsweetened.

MilkT said

@AllanK We want to share what has been enjoyed in Asia for years to America. It is a risky strategy, but I believe that with our product, we can persuade consumers to love it!
We did experiment with high fructose corn syrup and compared it with using cane sugar and the taste is dramatically different. We use white/brown cane sugar in our drinks because it significantly tastes better. Even though it may cost more to produce a drink with cane sugar, we want to stand firm with our mission, to use natural products advocating for a healthy lifestyle.

AllanK said

It is good to know you won’t be using fructose. That is something I avoid like the plague or artificial sweeteners. Fructose actually has made me sick in the past so I don’t drink anything with it in it. I never drink Coke or Pepsi, or most bottled iced teas because they use High Fructose Corn Sweetener. I think the stuff ought to be outlawed.

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How much sugar do your drinks contain? I’m diabetic and would need to know this information.

MilkT said

@Blodeuyn Glad you asked! 25g of sugar in a 16.0 fl oz bottle.

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