Not what I was expecting. Dry it has a light scent of bergamot. Brewed it has a rooibos scent. Hot this is rooibos but rooibos mellowed. It does not have the typical overwhelming scratchy rooibos taste. Absent from my perspective is the citrus. I am certain that is what tames the herbal leaf. I just don’t taste it. Once the cup cools the bergamot comes out to play and it is pleasant enough. I liked this best at room temperature. If you are looking for a way to learn to like rooibos, this might do it for you. If you want a stout cup of herbal Earl Grey this is not it. As its own thing, I did enjoy this one.