Has a wonderfully deep, rich, classic cacao aroma, unsweetened pure chocolate that smells like cocoa nibs (not surprising). Without milk or sugar it had a clean, chocolate flavor, but unsweetened, and with a bit of a bitter aftertaste. With half-and-half and sugar, the residual bitterness disappeared, yet the tea retained its pure chocolate aroma and flavor.
I steeped mine for 5 minutes using boiling water (their 0.5 ounce sample was for two servings), but I think in the future I would use a little bit more tea for two cups (granted, I use larger mugs for my day-to-day tea) and steep for another minute or two, but no longer.
One of my new favorites!