This is only my second time having hojicha, it reminds me a lot of genmaicha but less intense. Roasty toasty!
There’s just really nothing special about hojicha to me. If I wanted this taste, I’d more likely go for genmaicha.
I love both, interesting that I find genmai less intense :)
I also just got in Den’s Houji-Genmaicha :D
I love both of them, need to write on genmaicha soonish…I’m a sucker for roasted and smoky ones. Sigh. Tough life. But yeah, hojicha is more plain when compared to genmaicha, but then again it makes a very good companion tea for other flavors which one can enjoy in pastries and whatnot. Or a good tea for a good whiskey on the side. Whichever comes first.
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I have no standards so I drink everything I can :)