Oh, god. We sell this stuff at work (Whole Foods) and I LOVE IT. Yes, it is sweet, but not cloyingly in any way. The light carbonation and slight flavor of fermentation remind me vaguely of GT’s Kombucha, but sweetened up for a normal palate (read: ex-soda drinker). It does taste like jasmine, not in an overly perfumed way, like with Rishi or Teavana jasmine teas, but in a pleasant, non-overpowering way. Like I said, I love it. Any time we crack open a bottle I’m first after the customers with a sample cup in hand…the only downfall to me is the price.