Flavouring. Never was anything so nondescript in ingredients as this word. And flavoring can contain who knows what. And you know what? I find that really annoying. Because allergies. And furthermore, did they actually taste violets before naming this? Or are they just…. Oh. OH. Okay. I don’t know what violets taste like, raw or otherwise, but somehow the name fits. It is creamy and floral. I know I was being really negative to start but the flavoring thing always gets me. But then I smelled it and I was like Well… now I have to try it. And here we are sitting with this nice creamy cup with woodsy undertones. It coats the mouth nicely.