Side-by-side matcha tasting. I’m pitting this one against Cultivate. The tin is cute. The color of the matcha is not. It’s not terrible. The worst was still the olive green matcha from Sri Lanka. But that’s a different story. This is in between the olive and much-preferred emerald green. Not much in the way of aroma. The taste is bitter and bracing. I may not be able to get this crinkle out of my face. Permanent Grinch face. Sip number two. Nope. Still not good. Oh, that’s worse. A slight grassiness for a moment and pure Mt. Crumpet. And then the face made by Elf when he sprayed perfume in his mouth. I shall use the rest in muffins. By the way, if you’re wondering which one, it wasn’t this one. Also just to note I am drinking these plain. This probably would be fine in latte form.