I find when I sniff this tea, it makes me think of honey. I don’t think it REALLY smells like honey (maybe faintly), so I assume it’s just my mind going “this needs honey”.
That’s not to say that it actually NEEDS it. I’m still drinking it without, and I like it. It’s a basic morning breakfast tea. Wakes me up. Gently! And doesn’t require any additives; it’s only slightly sharp-tasting. It’s basic; I don’t love or hate it, and it goes good with morning foods. I’m drinking it bagged sadly, as no places in my area sell it loose leaf, that I know of.