I really love Hojicha, but there aren’t many in my cupboard! I was happy to try this one for free with my Zen order a while ago. This one is NICE. Two teaspoons around boiling for one minute for the first steep. Two minutes for the second steep. Both cups tasted the same and SO GOOD! This isn’t the hojicha with the deepest flavor I’ve tried.. it is lighter and sweeter. It tastes like I added sugar somehow. I love hojicha more than most non-roasty toasty green teas (unless it is a REALLY good one.) I would definitely buy this one as Hojicha staple for my cupboard! Honestly, it reminds me of the Honey Smacks cereal it tastes so sweet (I swear I haven’t had that cereal in forever.) So you’re in luck if you happen to read this review, you are addicted to Honey Smacks, and want something healthier as a replacement. I doubt that will happen though!