I had a cup this morning! I used about 1tsp. The color was a nice rusty red-brown. It smelled sweet and floral to me. I can smell the chocolate and strawberries and a hint of the coconut. It somehow has the scent of other signature blends I’ve tried… a little artificial chocolate. It tasted great with a little bit of brown sugar and milk. I feel like it brought out the flavors a little better. Plain, it was a little too light for me.