This is a fun tea, but it is hard to get just right. There is a lot of hibiscus in it so I find if you steep for too long it gets way too tart. With a shorter steep it is quite identical to bubble gum/gum balls. I usually add a bit of sugar. It is not too bad with milk added either. I have never steeped one of the gum balls. I usually end of eating them but I am sure it would add sweetness to the tea.