Smells very much like orange vanilla candy, like those swirly orange and vanilla life saver things. The taste is very similar, very strong artificial orange with light vanilla and a bitter undertone. It has a bit of a sugary sweetness, though it does not really counteract the bitterness from the (judging by the color) culinary grade Matcha. Sadly this one was not much to my liking, though I did notice this was one of the Matcha with flavoring only rather than oranges, so that could be why. I notoriously dislike orange flavoring, like seriously, it is the candy that always gets ignored, right there with lemon and green apple.