I tried this several ways and have decided I prefer it sweetened and cold, which is how I’m drinking it now. It’s definitely fruity with just a bit of spice and doesn’t taste artificial, but I can’t identify specifically that it’s cranberry. Warm is not bad, but cold is best. With milk added, the flavors become too subdued for my taste, even when made double strength. When I ordered this, I had in mind a nice warm autumn type chai for a chilly day, but instead, I really think it is best as a refreshing cold drink any time of year.