Hot, the flavor tastes like rather plain rooibos. I added milk, and that ended up tasting a little strange. I had almost given up on this tea, but I tried it cooled with milk and sugar, and…it isn’t bad? There’s a flavor in there that I’m not a fan of that I can’t quite pinpoint. The berry flavor is super light. I wish it had been stronger, so next time, I’ll mix in a blueberry herbal tea that I have. To sum up, this tastes like a strangely flavored rooibos, which is a shame because I really like the idea of this tea.