There is a major blueberry aroma coming off this both prior to infusion and while infusing. Once this gets going there is almost a medicine smell to it and not a good kind (not that there really is a good kind – but the smell reminds me of taking gross cough syrup with a water chaser). However, the taste is all blueberry with just the slight hint of rooibus. I think it would be better served iced. But I like others like to try all my teas hot first. It could probably due with a hint of sweetener too. My husband thinks it smells great (loves the smell of tea but the taste he says tastes like tea nothing special).