Unfortunately we don’t have Trader Joes in Canada, but I was lucky enough to have a coworker in the US recently who was able to pick this up for me to try!
I do wish the first time I was trying “Korean Matcha” was plain, but I wasn’t going to turn down the chance to try it even if it was in this instant format that’s been presweetened and has the milk powder already added. It does whisk up very easily, though not much in the way of the froth. To be honest the colour is unappealing. It’s a very pale, dull grey-green. Obviously some of that is because it’s diluted with other ingredients like milk, but even still isn’t a touch unfortunate. That said, my understanding is that a lot of the matcha/tea powder coming out of Korea isn’t actually shade grown and that process does contribute HEAVILY to the richer green colour that is associated with matcha…
Taste wise I thought the sweetness level was okay for a pre-mix like this one, but the overall flavour wasn’t fantastic. A bit too vegetal leaning in a way that made me think of green beans. There was also something just kind of off about the milky note, but hard to put my finger on what it was. It’s also tricky to say just how much of the less pleasant taste is solely from the tea itself and not all the additives. I hope I’ll get a chance in the future to try a Korean matcha plain.
And even though it wasn’t a personal favourite I am excited to see more origins on the market offered in transparent, accessible ways such as this one. I’ve spoken about it in the past, but I strongly believe that an openness to alternative matcha supply sources is going to be very important to the long-term growth of Japanese matcha during this ongoing shortage…
Tea Photo: https://www.instagram.com/p/DRDcxN_EidZ/?img_index=1 (Seventh Pic)
Song Pairing: https://www.youtube.com/watch?v=RpaTkiJXcsc