I sipped this down yesterday as a comparison to the premium keemun to determine which one I would like to stock in my cupboard. Needless to say, it didn’t go according to plan because I like them both for different reasons. I drank them side by side.
In my opinion, this one is a bit fruitier, with more prominent cocoa notes. It is maybe a little bit sweeter than the premium version, but not quite as smooth. It is definitely great for everyday drinking.