Dry, this smells pretty coconut-y with some sweetness and only a hint of spice. I steeped it for 4 minutes, and enjoyed watching all the coconut shavings swirling around. I tried a sip straight up, and decided that it definitely needs some sweetener. Added a load of milk, and threw in a bunch of rock sugar and found it to be much nicer. I don’t know about this one. There is a scent in the mix that isn’t working for me, and I’m not sure what it is. I like coconut, but I also like a spicier chai, and this one is really bland. I’m getting lots of coconut here, and if they had amped up the spice level a bit more, I think this could be a clear winner. That being said, it is still an enjoyable cup, nice and creamy and coconut-y, so if you like a smooth, blander chai and lots of coconut, then this would be a good choice. As far as the spice levels go, I was generous with the amount of tea per water, so I don’t think this is something that could be fixed with more tea. Maybe if they had added some cloves to the mix?