The dry tea bag smells like cherry bubble gum, while the brewed tea
smells like a cross between cherry and the body shop cranberry smell (I worked there during University so this smell is way to familiar).
Pleasantly fruity taste that is not too sweet, despite the smell of the dry bag ( I like this because than you can choose to sweeten it as you like). The base has a deep fruity taste ( referencing black berries) with a bit of bitterness from malt that goes nicely with the flavouring. The tea is not very tart which you might expect with a cranberry flavouring, but there is a little bit of this that becomes more apparent as you drink down the cup. The flavouring and the tea blend well with each other neither overpowering the other. Not bad for a bagged tea ( though they do sell loose leaf as well). Basilur Canada’s webstore is online. http://www.basilurtea.ca/. Their “Autumn” tea is a maple tea I might just have to try it out.