It has a subtle and calming flavor. Very different from your typical green tea bought at a supermarket. Great every day tea. It is steamed so it does not have that distasteful oily note typical of pan fried Chinese green teas. That note is so overwhelming for my palate that all Chinese teas basically taste the same to me. That is why I think Japanese green teas are the best. This particular tea has a strong scent so it gives me the impression that it is very fresh, or at least fresher than all other teas I have tasted before.
For these kinds of teas, intensity of taste or richness of flavor will depend on how you steep the tea. Make sure to have a good brewing method, so you can make the most of affordable and well manufactured teas such as this one. Follow the instructions in the package first and experiment what tastes best for you.
I noticed that the region in which it grows was far away from the areas affected by radioactive fallout from the Fukushima incident such as mid and northern japan, and is not an area affected by heavy pollution such as China. I feel safer buying tea from them because of that.