The cherry taste is there in this tea but I think I had too much hibiscus in my scoop, as this cup tastes too sour even with sugar. I can smell cherry, and a sweet berry scent, part of the smell references cream soda and cherry popsicles, but the taste is hidden by the sour aspects of this tea (ie hibiscus, rosehips, red currants). The sweet fruit accents become more apparent in the tea as it cools as a slightly candyish cherry taste ( similar to the notes found in cherry scented green tea), leaving a bright fruit note. However this taste is still buried underneath the sour notes. I will try this tea again after removing some of the hibiscus and try it cold brewed to try to bring out the cherry notes and reduce the sour notes. It is supposed to be a sour cherry tea but as it is this brewing was so sour that this over shadowed all of the other flavours.