I saw this tea repeatedly during the summer and ignored it going on sale more than once. I didn’t realize it at the time but since I started drinking loose leaf I had completely stopped drinking any sort of ‘breakfast’ teas other than a heavy dose of CTC in my chai mix. All those finely cut leaves just screamed low quality, and when I tried this tea during a sample day my suspicions that ‘taste test winner’ or no this was still a tea not fit to be drunk without sugar or milk were confirmed. So I continued to ignore it until after drinking through a bunch of chocolate malty Chinese blacks from yunnan sourcing made me start craving something brought and bold in the morning. I picked this up on a whim after that and ended up quite enjoying it. it had a number of small golden tipped pieces and brew up a beautiful clear ruby brown color. It does taste indeed a lot like the English breakfast tea bags I remember but clearer if that makes any sense. It certainly does not need any milk or sugar although it does have to be brewed with care to prevent the bitterness from getting out of hand much like what must have happened to that sad sample I tried.
TL;DR Good bold bright breakfast tea, no milk or sugar required.