Pretty smoky and kinda bitter. I only steeped it for about 2 1/2 minutes, so I think it should have been okay. It works as a nice break during the day, but its not something I would buy. But since I have a tin of it, it will serve it’s purpose for the time being. You’ll probably like this if you’re more of a tea purist…I usually take mine with a bit more fruity flavoring.