Did you know that this unrefined beet sugar qualifies as a whole food? There are also claims that this is the best type of sugar to add to your tea because it supposedly doesn’t alter the flavor notes of the teas you add this to. I definitely can tell that this tastes different from white cane sugar in teas, but I also have a finicky palette. I really recommend this if you’re sensitive to tastes in your teas. It doesn’t hurt to try out; it tastes great (you can add it to plenty of other things in your life! If you have a mortar/pestle then you can grind it up and add it to oatmeal, baked goods, whatever) and it’s not extremely expensive compared to Teavana’s teas. (And they offer discount prices for bulk buys, which is considerate!) However, it’s slightly high maintenance; it takes longer to melt and if you don’t have the patience to melt it down or grind it with a mortar/pestle, then you might find it unappealing to handle. But, if you’re a connoisseur, you’ll surely enjoy the natural benefits and how it affects your tea flavor.