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In 1760, Moses Melchior founded a trading company on Højbro Plads in Copenhagen. The company was named “Moses & Søn G. Melchior” after an auctioneer put the company name together incorrectly. The owners liked the new name so much that they kept the misspelled name. The trade was mainly with spices, coffee and of course tea. Moses & Søn G. Melchior started producing tea under the name “MASAGAMA”. It is the initials of the company name separated by an “A”.
The business went well until World War II, when the company’s last owner, Harald Melchior, had to flee to Sweden. After the war there was a decline in tea sales in Denmark and in 2 Moses & Søn G. Melchior had to close and the assets were sold off.
With respect to the old trading company, our MASAGAMA tea has been created in collaboration with TeSelskabet, Denmark’s only tea shop that still mixes tea in-house. The tea is a modern twist on a black tea that you would have drunk at the beginning of the 1900th century. We have mixed black teas with history in mind, but with a view to today’s taste buds. It is therefore not necessarily a historical tea, but a tea that gives flavor to history. The result is a rounded but powerful black tea that can be drunk neat or with milk and sugar. At the same time, it helps to enliven and convey an important chapter of the shared Danish Jewish history. Hopefully it is just one of several products that we would like to help bring history to life in new and exciting ways.
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