It doesn’t have a very strong flavor, but I still like it on a cold, snowy day. I’m on my second tin of it now. I’ve found that using two teaspoons and steeping for about 5-6 minutes is ideal. Second steepings are too weak and a waste of time for this one. Very good with a pinch of sugar and a splash of milk. It’s not as spicy as I usually like. I’ve thought of adding a pinch of cayenne to it. I like super spicy stuff!